Consumers are more willing to pay for sustainable products if they also perceive them as enjoyable and appealing, according to a study conducted at the University of Eastern Finland. However, environmental friendliness alone does not always translate into willingness to pay.
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Enjoyment increases consumers' willingness to pay for sustainable products
Consumers are more willing to pay for sustainable products if they also perceive them as enjoyable and appealing, according to a study conducted at the...
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- Primary Wire Report: Consumers are more willing to pay for sustainable products if they also perceive them as enjoyable and appealing, according to a study conducted at the...
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Format: DEVELOPING
Retrieved / Published: Nov 4, 2026, 12:00 PM UTC
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